18.06.2009.
Do you FIBO?
Strong brand deserves it’s own website, since it needs a platform displaying its advantages among adversaries. Especially now when many clients are ready to flush down previous investments in branding aiming for lower cost as the only perceived strategy of survival.
Low cost way is a good strategy but only for one campaign. Therefore only strong brand will have a chance withstand current turbulences and gain big in a long run.
Nevertheless, have a look at our new website dedicated to original fibo exclay blocks :)
Ainars
02.06.2009.
Esplanade receives two awards at MAP TEMPO competition
Agency Esplanade just received 2 awards at the most prominent printed material contest MAP CONTEMPORARY .
Both awards were received for technologically perfectly executed works: L’Oreal Professional Serie Nature campaign materials and Baltic Sea Port wall calendar 2009. Therefore Esplanade received two PERFECT CHOICE awards out of seven, proving once again that the best quality work comes from synergy of creativity and technological expertise.
There were submitted 219 works in 8 categories in total.
Ainars
19.05.2009.
Marketing programs vs. campaigns
Recently I attended a seminar FAIL TO SUCCEED. LEARN WHY FAILING BRINGS RESULTS organized by the British Council . Besides many inspiring stuff I gain reassurance that we are on right tracks.
The future lies in marketing programs as oppose to advertising campaigns as it used to up till now.
After all, we all are becoming media in a way having access to e-mail, internet, mobile telecommunications, and influencing things directly more than ever.
Ainars
29.04.2009.
DeepShit boosts efficiency
Latvians still have not lost sense of humor creating new names for the words „crisis” or „recession”, trying to mock it in a way to reduce impact of these rather harsh words. Now we prefer to call it Dižķibele (direct translation: Big Trouble) and which could be adapted in English as DeepShit under current circumstances.
As for efficiency, time is running out and entrepreneurs can’t afford to waste time any longer. You can’t keep up holding breath too long, can you? Now it’s time for new ideas, new approaches and new solutions.
There are still plenty of solutions; you just need to have a look around and spot them!
Have a look at our latest work: a new dialog marketing program for our client – retailer of garden and forest equipment www.mezamundarzam.lv
Ainārs
05.03.2009.
Esplanade ranked at 7th place by Latvian Advertising Agency Survey 2008!
Baltic marketing communication magazine Best Marketing un Latvian Advertising Association have gathered results of Agency of the year 2008 contest placing our agency on the 7th position! Each agency was evaluated by number of Awards gathered in 2008 at various advertising competitions (50% of total evaluation value) and survey of Top 118 Marketing Directors’ telephone survey (another 50% of total evaluation value).
01.10.2008
On the Eve of a New Beginning
New Year’s Eve has a certain magic: it makes us better for a while. We begin each year determined to be better than we were in the previous one—to quit smoking, to start going to the gym, or to quit picking our nose while driving… These are small things, of course, but they are also very important for us personally.
This year, October marked the start of a new beginning. That’s when we decided to launch a new version of our updated website. Even though the site has not changed that much visually, it has certainly become more beautiful on the inside and a lot friendlier on the outside. In the future, we hope to update our website more regularly, in order to keep you informed, up to date, and to let you know what’s cooking.
Ainars
