Research and Development
Before we begin a new account, we study the product’s identity, concept, and ties to its target audience.
Every new piece of marketing communication provides an opportunity to shape your brand. Therefore, it is important to find out how these communications will influence the long-term development and future value of your company.
Of course, it’s possible to try to guess how your brand is perceived in the minds of the target audience. However, we prefer to use more precise methods. That’s why Esplanade offers brand audit.
Your current position in the market is the most important criterion in determining your next step, even if your goal is simply to increase sales.