Marketing Research

When starting work on the development of communication, we always look at the product’s brand, its idea and the current relationship with the target audience. Any touchpoint is an opportunity to shape the brand. Therefore it is important to understand how subsequent communication will affect the brand’s equity over time.

The brand's place in the consciousness of the target audience can be guessed, but it can also be quite accurately predicted. To develop truly effective communication it is necessary to research the target audience's experience, habits and choice criteria as well as means of communication.

Brand audit helps to determine whether current brand image matches its identity or not.

Research related to quality management issues and the company's internal communication always gives results in promoting a shared understanding and joint progress towards company’s objectives.

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