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Choose what suits your mood the best! campaign

The task: Promotional campaign for Lipton tea in pyramid-shaped bags

Communication strategy: Tea right for your current mood.

Tactical solutions:

Homepages for all three Baltic states offering a possibility not only to register purchase receipts and win a trip or a SPA treatment that best suits the winner's mood, but also to play the Lipton moodboard game Tea for your mood to receive a special tea mug with a unique design created by the winner himself. People voted for the participants of the game via their Facebook or (LV) accounts and the TOP 20 participants received tea mugs.

POS materials for all three Baltic states

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