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Saga

Win a trip to Lappland! campaign

The task: Promotional campaign for Saga – tea for the whole family

Communication strategy: Buy Saga tea and win prizes for the whole family!


Tactical solutions:

POS materials

Campaign homepages (LV, LT, EE) offering a possibility to register purchase receipts and win a trip to Lapland or one of six surprise prizes – Santa visits in your home with presents for the whole family!

Santa visits 18 families in Latvia, Lithuania and Estonia with presents for the whole family – a board game, chocolate candy, and, of course, Saga tea.

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