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EDC

Materials for an open house event for the new Krustkalni Apartments project. The slogan Discover Quality Modernism draws attention to the genuine quality of these new, fully equipped apartments. Invitations to these open house events were like invitations to a new exhibition. Upon arrival, guests received guidebooks to the exhibitions. Numerous signs placed throughout the exhibition drew attention to interior features in the homes (oak floors, passenger/cargo elevator, BBQ terrace, etc.). Each visitor received a bonus at the end of the route: a Segway ride. The startegy of presenting this project as Quality Modernism proved to be a successful draw for the target audience.


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