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Campaign Buy, dip & win! was created on the basis of related Lipton campaign, which was implemented in Poland, and used specially-printed tea bags on which prize symbols appeared after contact with hot water.
Communication strategy: Buy Lipton Yellow Label tea in special promotion package, dip the tea bag into hot water and, if you are lucky to find a prize symbol on it, register for the ruffle to win Toyota Aygo, iPad Mini or tickets to cinema!
TV commercials for Latvia, Lithuania and Estonia (LAT, LIT, EST, RUS)
Lipton Yellow Label promotion package with the special tea bags and information on Buy, dip & win! campaign in Latvian, Lithuanian and Estonian
POS materials for Latvia, Lithuania and Estonia: Lipton Yellow Label tea stands, wobblers and shelfstoppers
The main prize – Toyota Aygo – branded and exhibited in shoping malls in Latvia and Estonia
