Promotional campaign Buy any Lipton tea in pyramid-shaped bags and win a stylish FIAT 500 or City Deluxe bike!

The task: Promotional campaign for Lipton tea in pyramid-shaped bags. In Latvia and Estonia the offered prizes were 15 City Deluxe bicycles, and in Lithuania – a FIAT 500 and 5 City Deluxe bicycles.

Communication strategy: This summer ladies must travel in style!